This website redesign project for Irrigation Solutions presented a number of challenges we often face when redesigning an existing website.
For one, the client had a website presence with it’s own structure and content that was generating inbound traffic from organic and paid search.
Our goal was to redesign the website with little to no impact on existing inbound traffic, and to increase conversion rates for the traffic that did reach the site.
This included a custom mobile-first website design using the existing content and page structure to the extent possible.
After the initial website deployment, work began on increasing organic traffic, restructuring content to drive more conversions, and rewriting content and landing pages along with restructuring paid search campaigns to decrease advertising costs while increasing performance.